Can I upgrade my Lenovo A369i device?

I have a Lenovo A369i android 4.2.2 running. Can I upgrade it to 4.4?

P.S. There's no option for update on "About phone"…

You can try rooting the device and then "force" install Android 4.4

You can wait for new update to come. If your device won't be going to get further updates then rooting is only option to get software updates.
Note: If your device has warranty then rooting device will void your device warranty.

You can try rooting for upgrading the android version