I'm so torn. Nvidia or AMD Radeon video card?

I'm looking for a new video card that is good but not to expensive. I already planned on what I'm going to get if I choose AMD or if I choose Nvidia. I just feel that AMD is going to make a comeback, but from feedback that I see on the internet, most love Nvidia. Is that because it just has more people buying their products (more well known maybe)? I don't know. But thats why I decided to ask you guys, a bunch of people I have never met and don't know if I can trust.