What makes you like a company/brand and become loyal to it? Why?

Quality… A lot of bang for your buck, as it were.

My first laptop was a Toshiba. It was robust and lasted from 2005 to 2011.

I bought a Lenovo late 2011 and it is already wigging out. Providing a quality product and service, which customers remember the next time they make a purchase.

Fun commercials and an image that makes them feel like a friend you hang out with. Provide a better product/service than I can get somewhere else. Convenience to get to.
Commercials have nothing to do with my choice.

Providing a quality product and service, which customers remember the next time they make a purchase.

Fun commercials and an image that makes them feel like a friend you hang out with.

Provide a better product/service than I can get somewhere else. Convenience to get to.
Commercials have nothing to do with my choice.