Why do people love Apple?

A lot of people seem to love their apple products. I feel like this made sense at one point in time, but now windows and google have comparable operating systems.
If it was to come down to hardware, compact design, and build quality -companies like Samsung, Lenovo and Microsoft Surface offer more for your money.
Another viable option would be usability but Apple has never owned the majority of the market in work places and in 2014, Apple lost it's majority market share in American schools.
Despite all these facts, iPhone is still the number one selling phone, and Apple is the fith best selling computer brand since 2015.

Anyways, I've owned Macs and iPhones and I can't wrap my head around how so many people are loyal Apple fans. I do admit that they have the best trackpads in the market, and they have the simplest shopping experience but I feel that is not enough to justify purchasing one. What do you love about Apple? The ecosystem? A particular app that work's better? The ability to dual-boot windows? The finder system? Help me gain insight into the mind of an apple fanboy

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